How to create a strong user experience (UX)

How to create a strong user experience (UX)

The user experience (UX) in the digital world’s version of customer service—and it is one of the most important components in your digital marketing strategy. 

Quickly becoming one of the most valued digital marketing components in 2019, the UX is something that should matter to anyone wanting to stand out in the digital world. 

While the codes dictate much of the website design, the implementation of how a potential customer will experience your website is what really matters. 

How many times have you tried to push a door open when instead it’s designed to be pulled? Chances are, you get irritated, even for a moment, and can have an instant impact on your overall experience in that location. The same thing applies online. Having a pretty website design is great, but if it’s not user-friendly and functional, it is irrelevant. 

In order to provide a great UX, there must be a seamless merging of your services. That means that the coding, marketing, design and interface all must work together in unison. You only have a potential customer’s attention for a short period of time, so if one piece of this puzzle becomes too complicated or frustrated for them, chances are they are going to pass you by. 

For example:

  • If the website is not optimised for the user’s individual device, they are likely to leave your site
  • If your content is not optimised and easy to find, chances are they will begin their search again on a competitor’s site
  • If you don’t design the website with your target audience in mind, your business goals will become much more difficult to achieve through your site
  • If your graphics take a long time to load (as pretty as they might be!), it is highly likely they will get impatient and leave the page 
  • If your contact information is too difficult to find, it is basically guaranteed they will get in touch with a competitor who is easier to get a hold of 

We believe that the best UX is achieved through three key components:

  1. Keep it simple. The user should be able to find what they are looking for on your website in a matter of seconds. You don’t need the most elaborate website design, you just need your key message to be read. 
  2. Create a roadmap. The user should be able to follow the roadmap you designed with them (and their online behaviour) in mind without any glitches along the way. 
  3. Collaborate. Seriously, marketing, IT and sales all have a different outlook and all are equally as important. Be okay with valuing someone else’s perspective.   

Here at Amerian, we believe that creating a strong user experience is a crucial component to producing a successful digital marketing strategy for your brand. Get in touch with us today to have a chat about how we can help your brand’s website to improve your UX. 

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